Objective:
Create a professional and conservative logo for "Organic Plants" that aligns with the company's mission of providing high-quality indoor plants and a refreshing, natural experience for customers. The logo should incorporate elements of indoor plants, primarily using the color green, and maintain a clean and straightforward design without using jargon.
Design Elements:
Plant Illustration: Incorporate a simple, elegant illustration of an indoor plant. This should be a recognizable and relatable plant, such as a potted fern or a lush green leafy plant. Keep it natural and free from excessive detailing.
Color Palette: Utilize various shades of green to evoke a sense of nature, growth, and freshness. The design should predominantly rely on these green tones.
Typography: Choose a clean and professional font for the company name and slogan. It should be easily readable and not overly stylized. The font should reflect a conservative and trustworthy tone.
Layout and Arrangement:
Position the plant illustration at the top of the logo, making it the central visual element.
Place the company name, "Organic Plants," directly below the plant illustration, using a clean and conservative font. The text should be in a shade of green that complements the plant illustration.
Position the slogan, "Refreshing Your Lives," below the company name. Ensure the slogan is in a font that matches the overall tone of the logo.
Tone and Feel:
The logo should exude professionalism and trustworthiness, emphasizing the company's commitment to providing high-quality organic plants. It should convey a sense of nature and the revitalizing aspect of indoor plants, staying true to the slogan "Refreshing Your Lives." Avoid any unnecessary complexity or jargon; keep it simple, natural, and relatable.
Usage:
The logo will be used across various branding materials, including the company's website, product labels, packaging, and marketing collateral.
Deliverables:
Provide the company with a logo design in multiple formats, including high-resolution versions for print and web, in both color and grayscale. Additionally, include a brief explanation of the design choices and how they align with the brand's mission and values.
